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  Title Copies
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: Updated and Revised Edition 
Year: 2010 
ISBN: 1581156723 
ISBN 13: 9781581156720 
Performance Reviews (HBR 20-Minute Manager Series) 
Year: 2015 
ISBN: 1633690067 
ISBN 13: 9781633690066 
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding 
Edition: 2008 
Year: 2008 
ISBN: 0230220924 
ISBN 13: 9780230220928 
Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process 
Edition: 2013 
Year: 2013 
ISBN: 0230368824 
ISBN 13: 9780230368828 
Driving Honda: Inside the World's Most Innovative Car Company 
Edition: Reprint 
Year: 2015 
ISBN: 1591847974 
ISBN 13: 9781591847977 
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands 
Edition: Reprint 
Year: 2005 
ISBN: 0060570156 
ISBN 13: 9780060570156 
Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice) 
Edition: 4th 
Year: 2008 
ISBN: 0749451076 
ISBN 13: 9780749451073 
Brand Success: How the World's Top 100 Brands Thrive and Survive 
Edition: Second Edition 
Year: 2011 
ISBN: 0749462876 
ISBN 13: 9780749462871 
The First 90 Days: Proven Strategies for Getting Up to Speed Faster and Smarter, Updated and Expanded 
Edition: Upd Exp 
Year: 2013 
ISBN: 1422188612 
ISBN 13: 9781422188613 
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands 
Year: 2012 
ISBN: 0749463252 
ISBN 13: 9780749463250 
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