Brand Success: How the World's Top 100 Brands Thrive and Survive

Type

Book

Authors

Matt Haig

ISBN 10

0749462876

ISBN 13

9780749462871

Tags

Management, Advertising, Product Management, Accounting

Description

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world’s best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. - from Amzon

Number of Copies