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Author: Al Ries [ All ]

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  Title Copies
Positioning: The Battle for Your Mind 
Edition: 1 
Year: 2001 
ISBN: 0071373586 
ISBN 13: 9780071373586 
Positioning: The Battle for Your Mind, 20th Anniversary Edition 
Edition: 1 
Year: 2000 
The 22 Immutable Laws of Branding 
Year: 2000 
ISBN: 1861976054 
ISBN 13: 9781861976055 
The 22 Immutable Laws of Marketing 
Year: 1994 
ISBN: 1861976100 
ISBN 13: 9781861976109 
The Fall of Advertising and the Rise of PR 
Edition: Reprint 
Year: 2004 
ISBN: 0060081996 
ISBN 13: 9780060081997 
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands 
Edition: Reprint 
Year: 2005 
ISBN: 0060570156 
ISBN 13: 9780060570156