Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

Type

Book

Authors

B. Richardson

ISBN 10

0230368824

ISBN 13

9780230368828

Tags

Information Management, Management, Advertising, Research, Public Relations, Accounting, Operations Research, Marketing

Description

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. - from Amzon

Number of Copies