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  Title Copies
Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position 
Edition: 1st 
Year: 2003 
ISBN: 0814406815 
ISBN 13: 9780814406816 
 1 
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy 
Edition: 1St Edition 
Year: 2011 
ISBN: 0385531737 
ISBN 13: 9780385531733 
 1 
Critical Marketing: Issues in Contemporary Marketing 
Edition: 1 
Year: 2009 
ISBN: 0470511982 
ISBN 13: 9780470511985 
 1 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: Updated and Revised Edition 
Year: 2010 
ISBN: 1581156723 
ISBN 13: 9781581156720 
 1 
How Brands Grow: What Marketers Don't Know 
Edition: 1 
Year: 2010 
ISBN: 0195573560 
ISBN 13: 9780195573565 
 1 
How Cool Brands Stay Hot: Branding to Generation Y 
Edition: Second Edition 
Year: 2013 
ISBN: 0749468041 
ISBN 13: 9780749468040 
 1 
Managing Change, Creativity and Innovation 
Year: 2009 
ISBN: 1412948533 
ISBN 13: 9781412948531 
 1 
Power Branding: Leveraging the Success of the World's Best Brands 
Year: 2014 
ISBN: 1137278846 
ISBN 13: 9781137278845 
 1 
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands 
Year: 2015 
ISBN: 1621534634 
ISBN 13: 9781621534631 
 1 
The 22 Immutable Laws of Branding 
Year: 2000 
ISBN: 1861976054 
ISBN 13: 9781861976055 
 1 
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