Critical Marketing: Issues in Contemporary Marketing
Type
Book
Authors
ISBN 10
0470511982
ISBN 13
9780470511985
Category
Marketing
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Publication Year
2009
Publisher
Pages
414
Description
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing. - from Amzon
Number of Copies
1