Critical Marketing: Issues in Contemporary Marketing

Type

Book

Authors

ISBN 10

0470511982

ISBN 13

9780470511985

Tags

Research, Marketing

Description

Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. postcolonialism and marketing) previously not examined in detail in marketing. - from Amzon

Number of Copies