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Tag: Management [ All ]

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  Title Copies
Brand Success: How the World's Top 100 Brands Thrive and Survive 
Edition: Second Edition 
Year: 2011 
ISBN: 0749462876 
ISBN 13: 9780749462871 
 1 
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands 
Year: 2012 
ISBN: 0749463252 
ISBN 13: 9780749463250 
 1 
HBR's 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger) 
Year: 2013 
ISBN: 1422189864 
ISBN 13: 9781422189863 
 1 
HBR's 10 Must Reads on Innovation (with featured article “The Discipline of Innovation,” by Peter F. Drucker) 
Edition: 1 
Year: 2013 
ISBN: 1422189856 
ISBN 13: 9781422189856 
 1 
How Google Works 
Year: 2014 
ISBN: 1455582344 
ISBN 13: 9781455582341 
 1 
Inside Apple: How America's Most Admired--and Secretive--Company Really Works 
Edition: Reprint 
Year: 2013 
ISBN: 1455512168 
ISBN 13: 9781455512164 
 1 
Managing Change, Creativity and Innovation 
Year: 2009 
ISBN: 1412948533 
ISBN 13: 9781412948531 
 1 
Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others 
Edition: Reprint 
Year: 2013 
ISBN: 1846686024 
ISBN 13: 9781846686023 
 1 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: Updated and Revised Edition 
Year: 2010 
ISBN: 1581156723 
ISBN 13: 9781581156720 
 1 
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding 
Edition: 2008 
Year: 2008 
ISBN: 0230220924 
ISBN 13: 9780230220928 
 1 
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