Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others
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Type
Book
Authors
ISBN 10
1846686024
ISBN 13
9781846686023
Category
Strategy
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Publication Year
2013
Publisher
Pages
256
Description
This is for managers who know that their organizations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies are little more than banal wish lists.It puts forward the notion that the application of uncommon sense—thinking or acting differently from other organizations in a way that makes unusual sense—is the secret to competitive success.Jules Goddard is a fellow of the Centre for Management Development at London Business School.Tony Eccles is a visiting professor of strategic management at Cass Business School, City University, London. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 35 | 1 | Yes |