All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World
Type
Book
Authors
ISBN 10
0241961645
ISBN 13
9780241961643
Category
Marketing
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Publication Year
2016
Publisher
Pages
256
Tags
Description
Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed. - from Amzon
Number of Copies
1