All Business is Local: Why Place Matters More Than Ever in a Global, Virtual World

Type

Book

Authors

By (author) Katherine E. Jocz By (author) John A. Quelch

ISBN 10

0241961645

ISBN 13

9780241961643

Tags

Systems & Planning, Global

Description

Redefining 'place' as a business imperative in the global economy, this title explores five categories (psychological, physical, virtual, geographical and global) and teaches us that just as customers' relationships to places profoundly affect their relationships to businesses, companies have to be local as well as global in order to succeed. - from Amzon

Number of Copies