How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding

Type

Book

Authors

T. Moilanen

S. Rainisto

ISBN 10

0230220924

ISBN 13

9780230220928

Tags

Hospitality, Travel & Tourism, Service, Economics, Management, Global, Industrial, Marketing, International Business

Description

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand. - from Amzon

Number of Copies