Destination Brands
Type
Book
Authors
ISBN 10
0080969305
ISBN 13
9780080969305
Category
Branding
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Publication Year
2011
Publisher
Pages
392
Description
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. - from Amzon
Number of Copies
1
