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  Title Copies
Managing Change, Creativity and Innovation 
Year: 2009 
ISBN: 1412948533 
ISBN 13: 9781412948531 
Uncommon Sense, Common Nonsense: Why Some Organisations Consistently Outperform Others 
Edition: Reprint 
Year: 2013 
ISBN: 1846686024 
ISBN 13: 9781846686023 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: Updated and Revised Edition 
Year: 2010 
ISBN: 1581156723 
ISBN 13: 9781581156720 
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding 
Edition: 2008 
Year: 2008 
ISBN: 0230220924 
ISBN 13: 9780230220928 
Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process 
Edition: 2013 
Year: 2013 
ISBN: 0230368824 
ISBN 13: 9780230368828 
Direct from Dell: Strategies that Revolutionized an Industry (Collins Business Essentials) 
Edition: Reprint 
Year: 2006 
ISBN: 0060845724 
ISBN 13: 9780060845728 
The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands 
Edition: Reprint 
Year: 2005 
ISBN: 0060570156 
ISBN 13: 9780060570156 
Onward How Starbucks Fought for Its Life Without Losing Its Soul 
Edition: First Edition 
Year: 2016 
ISBN: 0470977647 
ISBN 13: 9780470977644 
The Financial Times Guide to Business Start Up 2015: The most comprehensive annually updated guide for entrepreneurs (Financial Times Guides) 
Edition: 1 
Year: 2014 
ISBN: 1292066466 
ISBN 13: 9781292066462 
Serious Creativity: How to be creative under pressure and turn ideas into action 
Year: 2015 
ISBN: 0091939704 
ISBN 13: 9780091939700 
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