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	Title	Authors/Editors	Publisher	Type	Copies
	Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Edition: 1 Year: 2008 ISBN: 0787998303 ISBN 13: 9780787998301	Mary Jo Hatch Majken Schultz	Jossey-Bass	Books	1
	The 22 Immutable Laws of Branding Year: 2000 ISBN: 1861976054 ISBN 13: 9781861976055	Al Ries Laura Ries	Profile Business	Books	1
	The 22 Immutable Laws of Marketing Year: 1994 ISBN: 1861976100 ISBN 13: 9781861976109	Al Ries Jack Trout	Profile Business	Books	1
	Strategic Brand Managment: Building, Measuring, and Managing Brand Equity Edition: 4 Year: 2016 ISBN: 0273779419 ISBN 13: 9780273779414	Kevin Keller	Pearson Education Limited	Books	1
	Propaganda Year: 2016 ISBN: 0970312598 ISBN 13: 9780970312594	EDWARD with an Intro. By Mark C. Miller BERNAYS	IG PUB.	Books	1
	Positioning: The Battle for Your Mind Edition: 1 Year: 2001 ISBN: 0071373586 ISBN 13: 9780071373586	Al Ries Jack Trout	McGraw-Hill Education	Books	1
	Positioning: The Battle for Your Mind, 20th Anniversary Edition Edition: 1 Year: 2000	Al Ries Jack Trout	McGraw-Hill Education	Books	1
	Managing Change, Creativity and Innovation Year: 2009 ISBN: 1412948533 ISBN 13: 9781412948531	Constantine Andriopoulos Patrick Dawson	SAGE Publications Ltd	Books	1
	The Diagrams Book: 50 Ways to Solve Any Problem Visually Year: 2014 ISBN: 1907794298 ISBN 13: 9781907794292	Kevin Duncan	LID Publishing Inc	Books	1
	Made With: The Emerging Alternatives to Western Brands: From Istanbul to Indonesia Year: 2014 ISBN: 1907794433 ISBN 13: 9781907794438	John Grant	LID Publishing Inc	Books	1

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