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Publisher: Jossey-Bass [ All ]

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  Title Copies
Brand Relevance: Making Competitors Irrelevant 
Edition: 1 
Year: 2011 
ISBN: 0470613580 
ISBN 13: 9780470613580 
 1 
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding 
Edition: 1 
Year: 2008 
ISBN: 0787998303 
ISBN 13: 9780787998301 
 1 
The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It 
Edition: 1 
Year: 2008 
ISBN: 047018387X 
ISBN 13: 9780470183878 
 1 
The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change 
Edition: 1 
Year: 2010 
ISBN: 0470614153 
ISBN 13: 9780470614150 
 1