Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Type
Book
Authors
Kevin Keller
 
ISBN 10
0273779419 
ISBN 13
9780273779414 
Category
Textbooks  [ Browse Items ]
Publication Year
2016 
Publisher
Pearson Education Limited 
Description
Strategic Brand Management - from Amzon 
Number of Copies
1 
Accession‎ No Call No Availability
28   Yes

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