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  Title Copies
Critical Marketing: Issues in Contemporary Marketing 
Edition: 1 
Year: 2009 
ISBN: 0470511982 
ISBN 13: 9780470511985 
 1 
Social Selling: Techniques to Influence Buyers and Changemakers 
Edition: 1 
Year: 2016 
 1 
Adland: A Global History of Advertising 
Edition: 2 
Year: 2013 
ISBN: 0749464313 
ISBN 13: 9780749464318 
 1 
How Cool Brands Stay Hot: Branding to Generation Y 
Edition: Second Edition 
Year: 2013 
ISBN: 0749468041 
ISBN 13: 9780749468040 
 1 
The TV Brand Builders: How to Win Audiences and Influence Viewers 
Year: 2016 
ISBN: 0749476680 
ISBN 13: 9780749476687 
 1 
Brand Psychology: Consumer Perceptions, Corporate Reputations 
Year: 2015 
ISBN: 0749471735 
ISBN 13: 9780749471736 
 1 
Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice) 
Edition: 4th 
Year: 2008 
ISBN: 0749451076 
ISBN 13: 9780749451073 
 1 
Brand Success: How the World's Top 100 Brands Thrive and Survive 
Edition: Second Edition 
Year: 2011 
ISBN: 0749462876 
ISBN 13: 9780749462871 
 1 
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands 
Year: 2012 
ISBN: 0749463252 
ISBN 13: 9780749463250 
 1 
Brand it Like Beckham : The Story of How Brand Beckham Was Built 
Edition: Revised 
Year: 2010 
ISBN: 9814276936 
ISBN 13: 9789814276931 
 1 
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