Copywriting: Successful Writing for Design, Advertising and Marketing

Type

Book

Authors

Mark Shaw

ISBN 10

1780670001

ISBN 13

9781780670003

Tags

Business Writing, Communication, Fiction, Creative Writing & Composition

Description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications. - from Amzon

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