Great Brand Blunders: Marketing Mistakes, Social Media Fiascos, Classic Brand Failures...and How to Avoid Making Your Own

Type

Book

Authors

Rob Gray

ISBN 10

1780592299

ISBN 13

9781780592299

Tags

Advertising, Marketing, Accounting

Description

Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns. - from Amzon

Number of Copies