Wally Olins on Brand

Type

Book

Authors

Wally Olins

ISBN 10

0500285152

ISBN 13

9780500285152

Tags

Advertising, Marketing, Accounting

Description

Brands and branding are the most significant contributions that commerce has ever made to popular culture. But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them. - from Amzon

Number of Copies