Services Marketing: People, Technology, Strategy (7th Edition)

Type

Book

Authors

Christopher H Lovelock

Jochen Wirtz

ISBN 10

0136107214

ISBN 13

9780136107217

Tags

Advertising, Marketing, Reference

Description

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today. - from Amzon

Number of Copies