Tourism Marketing for Cities and Towns

Type

Book

Authors

Bonita Kolb

ISBN 10

075067945X

ISBN 13

9780750679459

Tags

Economics, Hospitality, Travel & Tourism, Motivational, Marketing, Public Relations, Cardiology, General Surgery

Description

Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. - from Amzon

Number of Copies