The Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities
Type
Book
Authors
ISBN 10
1119953316
ISBN 13
9781119953319
Category
Marketing
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Publication Year
2011
Publisher
Pages
320
Tags
Description
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures. - from Amzon
Number of Copies
1
