The Idea Writers: Copywriting in a New Media and Marketing Era

Type

Book

Authors

T. Iezzi

N. n/a

ISBN 10

0230613888

ISBN 13

9780230613881

Tags

Advertising, Research, Patent, Trademark & Copyright, Law

Description

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. - from Amzon

Number of Copies