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Tag: Consumer Behavior [ All ]

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  Title Copies
Brand Psychology: Consumer Perceptions, Corporate Reputations 
Year: 2015 
ISBN: 0749471735 
ISBN 13: 9780749471736 
 1 
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy 
Edition: 1St Edition 
Year: 2011 
ISBN: 0385531737 
ISBN 13: 9780385531733 
 1 
Emotional Branding: The New Paradigm for Connecting Brands to People 
Edition: Updated and Revised Edition 
Year: 2010 
ISBN: 1581156723 
ISBN 13: 9781581156720 
 1 
How Brands Grow: What Marketers Don't Know 
Edition: 1 
Year: 2010 
ISBN: 0195573560 
ISBN 13: 9780195573565 
 1 
How Cool Brands Stay Hot: Branding to Generation Y 
Edition: Second Edition 
Year: 2013 
ISBN: 0749468041 
ISBN 13: 9780749468040 
 1 
Influence: The Psychology of Persuasion, Revised Edition 
Edition: Revised 
Year: 2006 
ISBN: 006124189X 
ISBN 13: 9780061241895 
 1 
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands 
Year: 2015 
ISBN: 1621534634 
ISBN 13: 9781621534631 
 1 
Unbrandable: How to Succeed in the New Brand Space 
Edition: 1 
Year: 2015 
ISBN: 0500291926 
ISBN 13: 9780500291924 
 1 
What Women Want: The Global Market Turns Female Friendly 
Edition: First Edition 
Year: 2010 
ISBN: 1416569952 
ISBN 13: 9781416569954 
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