The Trend Commandments: Turning Cultural Fluency Into Marketing Opportunity
Type
Book
Authors
ISBN 10
0972492518
ISBN 13
9780972492515
Category
Marketing
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Publication Year
2003
Publisher
Pages
284
Description
The Trend Commandments offers readers a new language to speak in the marketplace. The author, a leading advisor to Fortune 500 companies and major ad agencies, shows how cultural fluency is the skeleton key to creating compelling new business, strategic planning, new product, positioning, advertising, promotion, and public relations ideas. - from Amzon
Number of Copies
1