Advertising is Dead: Long Live Advertising!

Type

Book

Authors

Tom Himpe

ISBN 10

0500286876

ISBN 13

9780500286876

Tags

Advertising, Accounting

Description

"If the images don't inspire you to think differently, there probably isn't much that will."—Dynamic GraphicsTwenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise.The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and Advertising is Dead is the only complete survey of this global shift. 435 color illustrations. - from Amzon

Number of Copies